Yes, We're All Talking About It: The TikTok Ban
I debated weighing in on this topic because, to be honest, I didn't feel like I had a lot of original thoughts to contribute to the conversation.
TikTok isn't part of the channel mix in my current role (though it has been in previous jobs), so nothing is really changing for me on a professional level.
I do, however, spend a lot of time on TikTok on a personal level. It's probably my most used app outside of work, and not just for viral dances and funny videos.
TikTok has grown into a platform with real social impact. Its global social impact content program, TikTok for Good, leverages community power to support important initiatives around the world. This program enables content creators to raise awareness and funds for causes they’re passionate about.
I've also seen many nonprofit organizations lean into TikTok (and do it EXTREMELY well).
The American Heart Association posts daily, high-energy videos promoting heart health. From serious videos about how to administer hands-only CPR and using an AED to entertaining videos about which Taylor Swift videos have the right beat for CPR.
@americanheartassociation Do you know what to do in an emergency? This 2-minute video demonstrates Hands-Only CPR and using an AED. There are two simple steps that can save a life: 1. call 9-1-1, ask someone to get an AED, if available, and push hard and fast in the center of the chest. #CPR #handsonlycpr #AED ♬ original sound - American Heart
Similarly, the American Red Cross uses TikTok to teach safety and emergency preparedness in a fun way. Followers have learned everything from what to expect when donating blood to how to tips for staying cool during heat waves to prepare for a tornado.
Most recently, they’ve shared information on Red Cross shelters for those in need during the LA fires.
Of course, a cause close to the heart for me and my two dogs, animal shelters and nationwide animal welfare organizations like the ASPCA have succeeded on TikTok simply by posting cute animals and tugging at viewers’ heartstrings.
Clear the shelter videos, like this one from my local shelter, are very popular and have succeeded in finding pets their forever homes.
Recently, countless creators have created content to raise awareness and funds for Mutual Aid LA during the LA fires. TikTok has also been a tremendous tool for sharing real-time updates and connecting people to resources they needed.
@danielpeeraandco Mutual Aid LA fire relief resources master list and go fund me’s are in my link in bio!! To donate to personal supply runs made by Coley and I, venmo: @coleyck ♬ original sound - Daniel Peera
TikTok has been a lifeline for marginalized communities, small businesses, and grassroots movements to amplify their voices and drive change.
But with all this uncertainty, the question looms: What happens to these networks if the app is no longer available? And how do we ensure that these vital connections don’t disappear?
Whatever happens, the creativity, community, and resilience fostered on TikTok won’t go away. It will adapt, just like it always has. But it’s a reminder of how much we rely on digital platforms—not just for entertainment but to create real-world impact.
What are your thoughts on the potential ban? How do we protect the communities and connections that have been built here?
