I currently manage all organic social media for the WVU Rockefeller Neuroscience Institute — an independent, non-profit institution focused on the study of human memory and memory diseases — on LinkedIn, Facebook, Instagram, and X (formerly Twitter). During my first year, I transformed the RNI’s organic presence from being focused on promotion to being an extension of the Institute’s mission, helping those affected by neurological conditions through outreach and community support.
I previously managed all organic social media for WVU Campus Recreation and Adventure WV, WVU’s outdoor recreation entity, on Facebook, Instagram, Twitter, and TikTok. During my tenure, I transformed their organic presence from heavily utilizing graphics to primarily using video to promote their programs and highlight the student experiences within the organizations.
